Blue Bay Building Products has set itself apart by recruiting an experienced team that brings first-class technical knowledge to its customer base. Following a ten-year period of consistent growth, the business case was in place for the Bluebay team to extend their footprint at the Cardiff location. There was a clear requirement to enhance and expand the business’ stock profile as well as introduce a more strategic procurement process. Updating and improving the team’s working environment was also a consideration.
Group MD Nigel Howell and his team have funded an expansion into an adjacent unit, doubling the size of the Bluebay Building Product’s stock- holding potential. The infrastructure in the new unit enables staff to respond more quickly and more effectively to customer orders while providing a broader and deeper offer in terms of products. It also supports a more efficient procurement stream. The five-strong sales team will be based in the new office.
Nigel comments, “This move is all about growing our profile and consolidating our presence in core markets right across the UK. This exciting development will allow us to provide an improved customer offer which is ultimately what we set out to achieve.”
Looking ahead, Nigel anticipates Bluebay will be adding to its warehousing and logistics team in the near future. Establishing an own branded line of specification products called “SOLCO” is also a priority, ensuring customers can leverage the value benefits the range offers.
Nigel concludes, “Bluebay Building Products is proving that by refining and developing your customer proposition is vital to driving meaningful growth forward. Nigel and his team have bucked the trend in the industry by constantly looking to innovate and evolve.